Because PR Does Not Stand for “Press Release”
Strategic communications begin with a company’s business objectives – increasing market share, increasing sales volume, improving valuation, opening new markets, among many others. To advance these objective, the Audienci Group uses a wide variety of communication tools. Beyond working phones and email to support your press releases, we place client-authored articles, secure featured speaking opportunities, win industry awards, leverage social media, manage events and more. We also use all the resources inside your company, the best one being the subject matter expert employees who we can media train and add depth to your story. Audienci is creative, resourceful and tenacious in telling your story to motivate all your different audiences.
Business Objectives Before Clip Counts
At Audienci we believe PR is a core business function measured not only by the quantity and quality of articles, but by how those articles move the needle for your business.
Thinks Inside the Box, Too
Audienci also considers outbound communication from employees – such as emails and social media posts – as channels that require management, and consistency with the overall marketing effort.
The best PR programs are strategic campaigns built on achieving your company’s key objectives. Whether your company needs to grow sales, find new channel partners, penetrate new vertical markets, hire the right staff, raise funding or go public, we will design and execute a communications program to help your company meet its goals.
The Audienci Group leadership has a proven track record of delivering top results. We know your business doesn’t measure its success by the size of a clip report. Tying PR to achieving business objectives creates logical ways of using business operations data to measure the impact of PR on your business.
Tells Your Story
A successful communications strategy repeatedly places consistent, compelling messages about your business in front of the audiences that matter. Our campaigns often focus as much on generating coverage in the time between press releases as they do on maximizing major company news. To tell your story, we employ a multi-dimensional approach that uses a variety of PR tools and company resources.
We Have Been the Client
We have been on your side of the table and faced your challenges. We understand the need to strike a balance between the best-practices approach of many PR agencies and the business and political realities inside a company. We also know how to be mindful of your budget. Combining our experience as the client together with our agency backgrounds has fundamentally shaped the way The Audienci Group approaches PR.
The best asset any business has is its happy customers. The Audienci Group works with its clients to integrate customers across marketing communications tactics. In addition to announcing customers and listing brands in press releases, businesses should showcase customers on websites, in presentations and across media relations tactics and tools.
Global Public Relations
The Audienci Group was built to address the business realities inside businesses, we invested time and resources to build out a suite of services so our clients would not have to sacrifice their communications priorities due to budget constraints. One area in which we find many companies making sacrifices is on international PR. Audienci wants our clients to make the decision on whether or not to conduct international PR campaigns based on their ability to support customers and the need to expand into more markets, not on the availability of additional budget.
The Audienci team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, Audienci has experience in:
- Hong Kong
- New Zealand
- South Africa
- South Korea
- and beyond
Updated on 2016-04-16T03:43:14+00:00, by .