Wireless power involves an ecosystem including mobile devices, consumer electronics accessories, automotive equipment and even furniture. It is a vast opportunity in which virtually every statistic is measured in billions: billions of consumers, billions of devices, billions of dollars. Introducing Ossia, a promising new player with groundbreaking technology, into this market posed many PR challenges. To succeed, the PR team would have to establish the viability of Ossia’s new Cota™ long range wireless power technology where other companies have promised and failed; break into mainstream wireless power storylines, which were already mature and involved many major brands; and prove the Cota technology was not only real, but perfectly safe.
To position Cota as a disruptive technology that redefines remote wireless power, Audienci recommended a public launch from TechCrunch Disrupt, one of the most anticipated technology conferences of the year, a showcase which features the highly regarded Startup Battlefield competition and attracts an audience of tech CEOs, investors, media and technology enthusiasts. It’s not easy to be selected in such a high-profile event. The Audienci team worked closely with Ossia through the entire submission process, guiding them in key message development and strategic positioning, ultimately leading Ossia to be selected for the Startup Battlefield from among hundreds of other qualified applicants.
Audienci prepared all the materials, media trained the executives, and worked with the company to create and refine the Startup Battlefield presentation and demonstration. Ossia made history by successfully charging an iPhone several feet from the charging station, to cheers and applause from the audience, and the company was named a finalist in the competition. Chevrolet awarded Ossia its “Driving Ingenuity Award” along with a $10,000 cash prize. The resulting media coverage was dramatic, and sustained for months. This widely seen debut was also Ossia’s springboard for its successful business development efforts and investor round.